American Express has a useful post on its Forum detailing 48 guerilla marketing techniques at:
http://www.openforum.com/idea-hub/topics/money/article/48-guerrilla-mark...

Here's the post:

48 Guerrilla Marketing Tips from Top PR Pros

Feb 12, 2010 -

Nice post by Joe Ciarello on MediaBistro at:
http://www.mediabistro.com/prnewser/tips_and_tools/ten_must_have_mobile_...

Here's the post:

Ten "Must Have" Mobile Apps for PR
By Joe Ciarallo on Nov 24, 2009 02:49 PM

You are busy and always on the go. Your mobile device is quickly becoming your "PC." Do these situations sound familiar?

Endgame PR's blog has the ultimate list and analysis of online news release organizations at;
http://www.endgamepr.com/blog/2008/10/23/online-news-release-distributio...

Here's the post:

News Release Distribution Review UPDATED
Posted: October 23rd, 2008 | By: Steve Mullen | Filed under: SEO PR Tactics, Social Media Tactics | 50 Comments

Note: This post was updated on May 30, 2009 to include new information about the Pitchengine service and to update the “Best of the Best” list. It was updated October 1, 2009 for a disclosure about Online PR News.
-Steve

Cision Europe CEO Peter Granat spoke about the future of PR & Technology at Media Relations Summit 09. There's a good summary in Bulldog Reporter at:
http://www.infocomgroup.net/falkow/?p=570

Here's the post:

Where Do We Go Next?

We’re all aware that Web 1.0 is over and we’re trying to get up to speed with Web 2.0. So what’s around the corner with Web 3.o?

Ed Lamoureaux is an old friend and a source for the PR chapter in Digital Engagement. He was interviewed in PR Week (behind a firewall) but reprionted it on his blog at:
http://authentic8ed.com/

Here's the post:

Expert Q&A: Ed Lamoureaux, SVP, WestGlen Communications
By Tonya Garcia
May 20, 2009

WestGlen Communications just launched its new practice, i-Blitz Interactive, which reaches highly targeted audiences both on and offline. Ed Lamoureaux, SVP of new and emerging media for the company, answers questions about the new offering and how to reach niche markets.

Here's a list of places to eat and drink in LA before you die that was inspired by the Big Eat - San Francisco list at:
http://www.carolineoncrack.com/2009/05/12/100-things-to-try-in-la-before...

Here's the post:
100 Things To Try in L.A. Before You Die

Here is the first of two culinary digressions. Great list of 100 places to eat or drink in San Francisco before you die at:
http://www.7x7.com/content/eat-drink/big-eat-sf-100-things-try-you-die

Here's the post:

The Big Eat SF: 100 Things to Try Before You Die
Listed in no particular order by the 7x7 editors
posted April 28, 2009

1. Roast chicken and bread salad at Zuni

2. Coffee-rubbed pork shoulder at Range

3. Carnitas taco at La Taqueria

4. Spicy crab and grits at the Front Porch

5. Chasu ramen at Katana-Ya

6. Burger with fries at Slow Club

NEW YORK: VMS has launched a new media intelligence tool that gathers data from both advertising and PR efforts to measure ROI of each discipline on its own and in tandem. The system, Vantage, was three and a half years in the making.

Vantage pulls information from VMS' advertising and PR monitoring and measurement platforms - AdSight and InSight - and uses both technology and research professionals to conduct its analysis.

The always interesting Jeremiah Owyang of Forester Research has a very useful blog post at http://www.web-strategist.com/blog/2009/03/05/pr-scorecard-for-social-me...

Here's the post:

PR Scorecard For Social Media Vendors
March 05th, 2009 | Category: PR

I really want to hear about the great things your company is doing. In fact, I’ve pretty much dedicated my life to this industry, and you can tell by efforts I’m really listening.

Andy Sernovitz makes a great point in his recent post on his blog:

Viral = Me (Not You)

If you want something to go viral, it can’t be about you, your company, your product, or your message.

No one cares what you’re selling.

They care about themselves.

That’s what caused the success the Obamicon project: Upload a picture of yourself, add a your own message, and you want to share it. Show off your message, your picture, your cleverness.

It also worked because they got the viral essentials right:

Easy to make
Easy to share