Small businesses can effectively use blogs to communicate with customers and to attract new ones. Here are some tips for a hypothetical hair salon business. They can be adapted to most any business.

1. Use technorati.com to find blogs about hair and salons.
2. Use tubemogul.com to deploy videos of your best cuts to youtube and 20 other video sharing sites
3. Your blog needs a point of view. There are so many blogs, the ones that stand out have "attitude". As a friend hads pointed out, really good bloggers are usually "rabid" about something.