OMMA Hollywood on March 23 - 4:45pm - 5:30pm

Hollywood, CA.

There is lots of talk lately about cost effective “e-strategies” for budget-challenged 2009 marketers and while organic search is often touted as “free” it takes real commitment and resources to make this cost effective and long term strategy work. SEO is a critical and compelling driver of traffic and results. As marketers search for ways to cut costs without sabotaging programs, SEO can be an invaluable complement to support your paid media, Social and other online programs. Our panel of experts addresses cost effective strategies for budgeting for SEO/SEM and integrating other media programs with search to maximize impact. They will discuss how marketers can implement an effective search program that will build long term value in your site and still deliver ROI right now when it is needed.

Bob Heyman will be part of this event's moderating panel.