Published: March 19, 2009 | Search Engine Land
Yahoo! Changes Its Video Strategy (Again)
Back when Terry Semel ran Yahoo, the web portal embarked on a grand Hollywood-style video strategy that was abandoned after Semel stepped down. Now, with another change in CEOs, Yahoo is again reversing course and rolling out a new approach to web video.

Published: December 29 2008 | MediaPost
Trends & Predictions: Web Video In The New Year
Video ad spending goes up. Yes, Web video ad spending will be up in 2009. Perhaps not as high as the 45% currently predicted by eMarketer (and already revised down from a higher initial number), but spending will grow from this year's rather meager base of $587 million.

Published: November 12 2008 | MediaPost
Search For Market Research And Consumer Insights
Search marketing is the lineal descendant of direct mail marketing. While it is faster and cheaper than its snail mail progenitor, like all forms of direct marketing the most important ingredient of success is testing.

Published: October 30 2008 | SearchEngineLand
Google’s New Metric For YouTube Ads: Brain Waves
The news came across the wire recently that Google has ventured into new territory to sell the value of their ad space and ad targeting on YouTube. Rather than the standard metrics of clicks and conversions Google is selling a new kind of metric—brain waves.

Published: October 02 2008 | SearchEngineLand
Who Coined The Term SEO?
The actual origin of SEO happened this way, as recounted way back in 1997 in the book Net Results that Leland and I wrote with Rick Bruner.

Published: September 04 2008 | SearchEngineLand
Video Search Engine RedLasso Runs Afoul Of The Law
The webmaster told me, gently, as if speaking the obvious to a child, that “You don’t understand man. You’re talkin’ about law. This is the internet. The law doesn’t apply to the internet”. Of course he was wrong. We sent a cease and desist order and they ceased and desisted. Now, the saga of RedLasso once again shows that law does indeed apply to the internet.

Published: June 12 2008 | SearchEngineLand
Video Search
Video Search Engine Start-Up Yidio Vies For Market Share
The launch of Yidio, a new video search engine start-up, shows that investors feel there is still an opportunity to earn market share in video search.

Published: August 06 2007 | iMedia Connection
Learn the secrets of video search
Major players in the video search field confide in Mediasmith's chief search officer about current possibilities and future potential.

Published: October 16 2006 | iMedia Connection
User Content Fuels Audience Growth
The need for audience development is greater than ever, and Mediasmith's CSO says Web 2.0 tools like blogs and video-sharing are a publisher's greatest assets.

Published: March 07 2006 | iMedia Connection
Yahoo! Shuts Out Branded Keywords
Mediasmith's chief search officer looks at the implications of Yahoo's decision to stop selling trademarked keywords to competitors.

Published: December 22 2005 | iMedia Connection
Op-Ed: Has Goliath (Google) Stumbled?
Mediasmith's chief search officer looks at the implications of Google's decision to charge for access to its API.

Published: September 28 2005 | iMedia Connection
R.I.P. Geico versus Google
Mediasmith's Bob Heyman wonders about the implications of the latest Google trademark case for search marketing.

Published: March 21 2005 | iMedia Connection
French Open Door Closed by Geico
Just when search marketers thought it was safe to sell keywords with abandon, a French court ruling about a Louis Vuitton case may change the game.

Published: November 17 2004 | iMedia Connection
The Increasing Relevance of Relevancy
As the search wars heat up, will relevancy be the make-or-break feature?

Published: October 14 2004 | iMedia Connection
SEM: Still an Adolescent?
Mediasmith's new search guru talks about how integrating search will help it to grow up.