Jennifer Wong has a helpful post on using Foursquare for marketing on the Social Media Today blog at: http://www.stumbleupon.com/su/8yAWbv/socialmediatoday.com/SMC/205081

Here's the post:

How to Market Your Business with Foursquare
by Jennifer Wong on 06/09/2010 00:15

Foursquare is a very hot social networking tool that posts updates to users friends about where they are. It also incorporates a game where users can earn badges for certain things. Users can also become the mayor of a location, which is earned by someone who frequents a location more than anyone else.

Edelman Digital's Michael Brito has a helpful post about tools to measure your Twitter influence on the Edelman Digital blog at: http://edelmandigital.com/2010/06/08/tools-to-measure-your-twitter-influ...

Here's the post:

Tools To Measure Your Twitter Influence
June 8th, 2010

The estimable David Berkowitz has an excellent piece on his blog (and on MediaPost) at:
http://www.marketersstudio.com/2010/06/20-confessions-of-a-super-mayor.h...

Here's the post:

20 Confessions of a Super Mayor
Originally published in MediaPost
By David Berkowitz

Over Memorial Day weekend, I reached one of those coming-of-age milestones that only a Social Media Insider reader could appreciate: I became a Super Mayor.
I'll wager you're in one of three camps right now:

Josh Chasin debriefs I-COM on MediaPost at:
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=1...

I-COM Debrief
by Josh Chasin, Wednesday, March 24, 2010, 12:30 PM

The Paid Content.org blog examines the (short) history of Twitter's plans to make money at:
http://paidcontent.org/article/419-the-short-history-of-twitters-plans-t...

Here's the post:

The (Short) History Of Twitter’s Plans To Make Money

The Digital Communications team at Weber Shandwick posted extensive daily coverage of SXSWi. The compiled coverage is at:

Day 1 & 2: http://www.socialstudiesblog.com/2010_03_07_archive.html
Day 3: http://www.socialstudiesblog.com/2010_03_14_archive.html
Day 4: http://www.socialstudiesblog.com/2010_03_21_archive.html
Day 5: http://www.socialstudiesblog.com/2010_03_28_archive.html

The prolific Brian Solis writes about social media being both a boon and a distraction on his blog at:
http://www.briansolis.com/2010/03/twitter-and-facebook-the-new-tools-of-...

Here's the post:

Twitter and Facebook: The New Tools of Productivity or Distraction
March 26, 2010

The argument is strong on either side of the case: do social networks increase or decrease productivity on the job?

Gord Hotchkiss interviews John Batelle about the future of search on his SearchEngineLand blog at:
http://searchengineland.com/john-battelle-on-the-future-of-search-38382

Here's the post:

John Battelle On The Future Of Search
Mar 19, 2010 at 6:00am ET by Gord Hotchkiss

David Tiltman reports from ICOM on why internet measurement is bunk at:
http://davidtiltman.wordpress.com/2010/03/17/six-reasons-internet-measur...

Six reasons internet measurement is rubbish
David Tiltman
3/17/2010

The greatest fallacy in digital marketing is that the internet is the most measurable medium. It’s not. Yes, it’s the medium with the most data (absolutely phenomenal amounts), but making sense of that data to get a true picture of what consumers are actually doing (ie measuring it) is still far from an exact science.

The Come For The Ride blog evaluates FourSquare vs Gowalla and picks a winner at:
http://comefortheride.com/foursquare-vs-gowalla-sxswi-2010-we-have-a-win...

Here's the post:

FourSquare vs. Gowalla at SXSWi 2010: We Have a Winner!
3.18.2010

I’ve been using the iPhone version of both FourSquare and Gowalla for months now and have thoroughly enjoyed both apps. As similar as they are, FourSquare does a better job as my social compass while Gowalla serves as my digital passport.