Mashable's Ben Parr weighs in on the importance of Google Buzz at:
http://mashable.com/2010/02/14/google-buzz-column/

Here's the post:

Google Buzz Has Completely Changed the Game: Here’s How
The Social Analyst is a weekly column by Mashable Co-Editor Ben Parr, where he digs into social media trends and how they are affecting companies in the space.

Google (Google) may have finally figured out social media, even if there have been some major slip-ups in the way. The implications of that realization could dramatically change social media as a tool and as an industry.