October, 2009

Brian Solis On: Top 100 Twitter Publishing Tools & Services

Brian Solis has a very helpfup post on hie PR 2.0 blog at:
http://www.briansolis.com/2009/10/the-top-100-twitter-publishing-tools-a...

Here's the post:

The Top 100 Twitter Publishing Tools and Services
By Brian Solis

* October 14, 2009

As I was writing the report on Facebook and Twitter traffic growth, I had noticed that the engagement time at Twitter.com had dropped by 31 percent year-over-year.

September 2009: 18:07

September 2008: 26:12

Engagement Difference = -31%

Slate On: Google Wave Is Too Complicated For Its Own Good

Slate has an excellent post about Google Wave at:
http://www.slate.com/id/2232311/

Here's the post:

The Google Wave chatting tool is too complicated for its own good.
By Farhad ManjooPosted Tuesday, Oct. 13, 2009, at 6:42 PM ET


Google Wave

Bill Handy On: In Social Media Communities, Size Matters, Inversely

Bill Handy has a provocative post on his blog at:
http://billhandy.com/2009/10/14/size-matters-inversly/

here's the post:

In Social Media Communities Size Matters – Inversely
Posted by Bill Handy
October 14, 2009

Endgame PR On: Online News Release Distribution Companies

Endgame PR's blog has the ultimate list and analysis of online news release organizations at;
http://www.endgamepr.com/blog/2008/10/23/online-news-release-distributio...

Here's the post:

News Release Distribution Review UPDATED
Posted: October 23rd, 2008 | By: Steve Mullen | Filed under: SEO PR Tactics, Social Media Tactics | 50 Comments

Note: This post was updated on May 30, 2009 to include new information about the Pitchengine service and to update the “Best of the Best” list. It was updated October 1, 2009 for a disclosure about Online PR News.
-Steve

eMarketer On: Trouble For The Click-Through

eMarketer has a post about the imminent death of the "click-Through" at:
http://www.emarketer.com/Article.aspx?R=1007321

Here's the post:

More Trouble for the Click-Through
OCTOBER 9, 2009

A metric in decline

Researchers that question the value of the click as a metric of advertising success can add another datapoint to their arguments.

Destination CRM On: Social Media As A Direct Marketing Channel

DestinationCRM.com has an interesting post by Ryan Deutsch on Social Media as a Direct Marketing channel at:
http://www.destinationcrm.com/Articles/Web-Exclusives/Viewpoints/Social-...

Here's the post:

Social Media as a Direct Marketing Channel
The old techniques meet the new technology.
By Ryan Deutsch
Posted Oct 9, 2009

Slate On: The FTC's Blogger Power Grab

Slate's Jack Shafer has an excellent post about the FTC's regulation of bloggers at:
http://www.slate.com/id/2231808/

Here's the post:

The FTC's Mad Power Grab
The commission's preposterous new endorsement guidelines.
By Jack Shafer
Posted Wednesday, Oct. 7, 2009, at 6:29 PM ET