August, 2009

Joshua Palau On: Is Search Innovative?

Submitted by Bob Heyman on Sat, 08/29/2009 - 07:16

Razorfish's Joshua Palau poses an interesting question - "Is Search Innovative?" on Search Engine Watch at:
http://searchenginewatch.com/3634828

Here's the post:

Is Search Innovative?
By Joshua Palau
Search Engine Watch
Aug 28, 2009

During a recent conversation with a few clients, they surprised me by remarking, "Well, search really isn't all that innovative."

Their rationale: for the better part of the last 10 years, there have been only three engines (and depending on your budget, you may only be working with one) and their offerings have remained more or less the same.

Matt Cutts On: Social Media Marketing & Widgetbait

Submitted by Bob Heyman on Fri, 08/28/2009 - 21:56

Bret Csuturas reports on an interview with Google's Matt Cutts on his blog at:
http://www.brentcsutoras.com/2009/08/28/matt-cutts-social-media-marketin...

Here's the post:

Matt Cutts on Social Media Marketing & Widgetbait

Recently Rebecca Kelly, from 10e20, did a nice interview with Matt Cutts on widgetbait and any current social media headaches challenging Google in 2009.

I did an article a while back that shared a part of an interview between Matt Cutts and Eric Enge, where Matt highly endorsed Social Media Marketing as a quality link building method.

Larry Brauner On: Marketing On Ning Sites

Submitted by Bob Heyman on Fri, 08/28/2009 - 07:41

With all the press about Social Media, I've not seem much written about using Ning sites in your social marketing campaign. The estimable Larry Brauner has a great post on the topic at:
http://online-social-networking.com/introduction-to-using-ning-sites

Here's the post:

Introduction to Using Ning Sites

Larry Brauner
June 26, 2009

I’ve written quite a few articles about the Ning family of social networking sites focusing primarily on social marketing and business networking concepts.

Larry Brauner On: SEO & Social Media

Submitted by Bob Heyman on Fri, 08/28/2009 - 07:31

Another insightful post from Larry Brauner. This one is on the "new" SEO and Social Media at:
http://online-social-networking.com/the-new-search-engine-optimization

Here's the post:

The NEW Search Engine Optimization
By Larry Brauner
July 26, 2009

In Social Media vs. Search Engine Optimization, worth a read, I discussed the synergy between social media and search engine optimization.

Larry Brauner On: Twitter Targetting

Submitted by Bob Heyman on Fri, 08/28/2009 - 07:23

I'm just catchng up with some great articles by Larry Brauner. Here's one on targeted marketing on Twitter at:
http://online-social-networking.com/twitter-targeting-tweak

Here's the post:

Twitter Targeting Tweak
Larry Brauner
August 26, 2009

Connecting with your target audience on Twitter is difficult, and with all the bots and spammers joining the site, it’s getting to be more and more difficult to find real people each day.

Let me share a targeting example with you.

YouTube To Allow Video Profit Sharing

Submitted by Bob Heyman on Thu, 08/27/2009 - 04:03

YouTube is going to allow content posters to share in revenues their videos generate. The BBC has the story at:
http://news.bbc.co.uk/2/hi/technology/8221865.stm

Here's the post:

YouTube shares more video profits

A lucky video from the zoo could now net YouTube users thousands
Video-sharing website YouTube is to allow those who post popular videos to share in the profits they generate.

The site already shares ad revenue with the owners of copyright material that is frequently uploaded.

Tim Magoon On: Brand Building Through Search & Social Media

Submitted by Bob Heyman on Thu, 08/27/2009 - 03:55

Tim Magoon has a great article on Search Engine Land on Brand Building with Search and Social Media at:
http://searchengineland.com/brand-building-through-search-social-media-2...

Here's the post;

Brand Building Through Search & Social Media
Aug 26, 2009 at 6:00am ET by Tim Magoon

A company’s brand is its cornerstone. Given that, building your brand requires a balance of marketing efforts across various channels. Fortunately, search and social media are great ways to build your brand today.

Social media’s role in branding

Madalyn Sklar On: Facebook Contests

Submitted by Bob Heyman on Thu, 08/27/2009 - 03:42

Madalyn Sklar has a very helpful post on using Facebook contests on her blog at:
http://www.madalynsblog.com/coach/blog/2009/08/how-i-got-bunch-of-new-fa...

Here's the post:

How I Got A Bunch Of New Facebook Fans

by Madalyn Sklar

Daily Blog Tips On: Twitter CTR

Submitted by Bob Heyman on Thu, 08/27/2009 - 03:21

Daily Blog Tips conducted a survey on Twitter CTR. The Post and the Follow up are here:
http://www.dailyblogtips.com/what-is-the-average-ctr-on-twitter-lets-fin...
and here:
http://www.dailyblogtips.com/tracking-clicks-on-twitter-the-results/

Here's the posts:

What Is the Average CTR on Twitter? Let’s Find Out
Twitter is certainly a new tool for online marketers and website owners, as it can be used to generate traffic to any page, from blog posts to services and sales pages.