The article under the news tab of this site, "Despite Debate, Brands Find Value on Twitter," by Kate Kaye, is a solid piece that explores the whole concept of digital engagement. If you're not inclined to dig for it on the news tab, here's the link: http://www.clickz.com/3632210.
December, 2008
Leland Harden
I have been in the online business since 1985 and have loved every minute of it. When Bob and I created our first online agency together in 1993, Cybernautics, we set about putting together the online methodologies for traditional "analog" marketing activities. Our work was successful enough that we were able to land many of the web's earliest power house brands as clients. Word spread of our work and we were approached by a a division of Macmillan Publishing to write a book. This effort became "Net Results: Web Marketing that Works" and was published under the byline of our company, USWeb, which had acquired Cybernautics. This book was very successful and became the online marketing curriculum for many of the country's best business schools. We subsequentlyl published "Net Results.2: Best Practices in Web Marketing," "The Auction-App: How Companies Tap the Power of Online Auctions to Maximize Revenue Growth," and now, "Digital Engagement."
I am most proud of "Digital Engagement" due to its extensive case studies, and it's practical, how-to approach to web marketing. The early reviews are great, and it makes all of the work worthwhile.
Trends & Predictions: Web Video In The New Year
Video Ad Spending Goes Up
TubeMogul Busts A Move
In this period of doom and gloom, its rare to see a small company being bold enough to make an acquisition. But that’s just what TubeMogul, which operates the webs most popular online video syndication and tracking service, has done. The Berkeley CA based company has just acquired flash player analytics firm Illumenex. The combination allows TubeMogul to offer a broad range of data tracking to the online video industry.
Kidzter
The Kidzter website can be viewed at: www.kidzter.com
The Presentation Powerpoint for Kidzter can be viewed at: www.kidzter.com/Kidzter.ppt
China Cracks Down On Search Engines
The government of mainland China has embarked on a crackdown on Search Engines. The effort started with a focus on Baidu but has now grown to include Google and other players. The crackdown includes a media campaign.
Digital Engagement by Leland Harden & Bob Heyman
Paperback: 256 pages
Publisher: AMACOM (Available now!)
Language: English
ISBN-10: 0814410723
ISBN-13: 978-0814410721
Buy the Book!

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