In today's New Media Minute, Daisy Whitney hits up the iPad Game Summit in San Francisco and shares key considerations that can help content creators succeed on the device.

Are we in the middle of a social media bubble? A blog at the Harvard Business Review says yes. Let's see what marketing specialists have to say.

See how the mainstream adoption of "geek" concepts is taking the world of entertainment to new participatory heights -- that is, if "viral media" doesn't stand in its way.

Use common sense and tread carefully when screening your digital job candidates online. Though a helpful practice, mining the social landscape can have some hidden legal entanglements.

Watch as a handful of brand marketers explain how their marketing spends have shifted in order to better capitalize on the ever-growing array of digital opportunities.

It is crucial to start evaluating digital marketing opportunities and focus on the ones that work best for our given objectives. Here's how to see through the hype.

If you find yourself falling into any of these traps in your career as a digital marketing professional, you might want to grab a life preserver.

Your key influencers can influence 30 percent or more of your sales just by recommending your products or services to their wider social networks. Here's how to romance them.

Paid search is effective, but this pull medium only provides so much inventory. See how search retargeting helps marketers capitalize on the value of a user's true intent.

Having the right etiquette, attitude, and initiative counts when networking at an industry conference. Follow these tips to create more positive impressions and lasting relationships.

By integrating their creative and technology teams, marketers can build campaigns that excite and resonate with key audiences. Here are three examples of the power of collaboration.

Worried that your web presence is lagging behind the competition? You've gotten lazy on your SEO. Here are the areas you can improve.

Irrelevant email messages quickly become irritating noise in a consumer's inbox. Find out how to prevent your subscribers from tuning out.

Utilizing a laundry list of buzz words does not an effective campaign make. Before you start talking "mobile social this" or "viral app that," you need to figure out what your story is.

Kmart's CMO explains why the move toward digital is more than a technology shift -- it's an entirely new brand attitude.

Innovative marketing isn't for the meek. But a few bold campaigns are exploring the outer limits of technology to spectacular effect -- and audience impact.

Announcements by Colle+McVoy, Bizo, and Eyeblaster, plus other news about industry hires, partnerships, and launches.

After a tough year, digital is jumping again. Take a look back at the biggest stories so far and how they will affect the rest of the year.

It's time to stop pretending that there isn't a problem with brand-agency relations. Here's why it might be a smart idea to fire your agency and never look back.

Exchanges, real-time bidding, ad verification services -- all of these things can contribute to hung pages. Here's why external servers are wreaking havoc on ad delivery, and why you should care.