After a dismal year in 2009, online advertising is bouncing back. Read more on the trends you'll see playing out this year.

Whether you're an industry novice or an old pro, it's never a bad idea to gauge how your skills measure up to the job-seeking competition. Here are some tips on what employers are looking for.

Discover the new technologies that are capturing the industry's attention right now.

There's no need to abandon search, display, and email just yet. Here's how social media can complement traditional digital tactics and boost ROI in a few short months.

In website design, "pretty" simply doesn't cut it. Check out the following case studies to find out how your site could be causing -- or costing -- you sales.

Making your mark in the digital industry is a process that takes time and requires a deep level of understanding and commitment. Get some tips from the experts.

Looking to hire a social media specialist? Here's a list of key skills to look for, and the tasks your social media manager should -- and shouldn't -- be expected to tackle.

Selecting the right web design agency is tricky. But by avoiding a few common mistakes, you can drastically improve your odds of picking the right firm.

If you want to ensure optimal email deliverability, be sure to stay abreast of these issues that ISPs consider their top priorities.

Your digital marketing shouldn't support your TV advertising -- it should be the other way around. Check out these brands that get it right.

Announcements by Adgregate Markets, BFGoodrich, and Gannett Digital, plus other news about industry hires, partnerships, and launches.

Only a handful of digital representation firms are still in existence today, yet ad networks abound. Is it time to bring back this business model?

Company blogs serve as living, breathing reflections of a brand's mission, objectives, and overall character. Here are some guidelines for doing it right.

Your mobile app is bound to fail if you don't have a solid strategy to leverage it for optimal consumer engagement and ROI. Here are the next steps you need to take.

User-generated content is hot, but can it compete with in-house ideas from the pros? Watch as three brand marketers reveal how it has worked for them.

All marketing is content -- but do your strategies properly recognize this indisputable fact? Find out what really works in the realm of content marketing.

Who is responsible for value in the media supply chain? Find out why the answer to this question has not -- and will not -- change.

In this week's New Media Minute, Daisy Whitney asks Break Media CEO Keith Richman about the key metrics that advertisers are looking for.

As marketers test out the latest optimization techniques, there are some key areas that they -- and their publishing partners -- should zero in on to get the most bang for their bucks.

In a highly competitive marketplace, it can be hard to let down your guard and partner with other agencies. But here's what you have to gain in doing so.