The company announced another round of deep price rollbacks on 22 favorite foods and everyday items, slashing an additional 30% off these products, citing evidence that its core customer is still feeling pinched by the economy. Its research has found that mothers continue to worry about finances, with 75% searching for dollar-stretching deals.

"We're trying to sell the 'entertainment'" of JVC Mobile products, Chad Vogelsong, general manager of JVC Mobile Entertainment, tells Marketing Daily. "At the end of the day, driving around with your car stereo on is just fun." This year's campaign, which launches this week, features the All-American Rejects in a four-minute music video.

ESPN said Tuesday it will assist clients with developing creative using a tone that dovetails with ESPN's accent. Among its goals: crafting co-branded vignettes with marketers, as well as spawning promotions that stretch across multiple screens.

ATandT will soon begin allowing consumers the opportunity to bundle all of the company's offerings -- TV, Internet, Voice and wireless services -- into one "Quad-play" package, the company announce. The company had previously allowed consumers to package three of those services (TV, Internet and either home phone or wireless) into one package.

One reason that the topic is getting more attention, and that more emotional appeals may be seen in the months ahead, is that the recovering economy may be making consumers less intent on focusing strictly on short-term value and more open to longer-term benefits or aspirations that lend themselves to more visceral messaging, noted ANA President/CEO Bob Liodice.

A Chrysler spokesperson says Global Hue will work with the respective lead agencies of each division to translate the brand message to diversity markets. Though the agency is AOR for Jeep, its expertise is multicultural marketing. The agency also handles Bermuda tourism, the MGM Grand in Detroit, and multicultural efforts for FedEx, the U.S. Navy, Subway and Verizon, among others.