Welcome to Digital Engagement | Digital Engagement

Are you ready to engage your customers in conversation? ...empower your customers to interact with your brand, or tell all of their friends about your great products or services?

"Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty" explains the tools, techniques, and tricks for doing just that! "Digital Engagement," the fourth book by online marketing pioneers Leland Harden and Bob Heyman, explains the mechanisms and methodologies that are the culmination of online marketing techniques pioneered by authors Harden and Heyman during the first web revolution - now made possible by powerful Web 2.0 tools. You need to buy this book!

Read the Reviews!! You'll see that marketers the world over love "Digital Engagement."

Your customers expect to interact with an open, honest company and to know that their opinions matter. They expect to be able to share videos, news stories, or other information with their friends through social networks, blogs, and RSS feeds. The more you enable your customers to interact with you and the more tools you provide for them to become your evangelists, the more your company is digitally engaged.

Harden and Heyman's books are noted for being chock full of strong, practical how to advice and for providing great case studies to show how the strategies they illuminate are put into action. Check out the Table of Contents here and note the logos of companies featured in the book below. You'll learn from some of the best in the business, veterans who've been down the road before you.

"Digital Engagement" covers the strategies you'll need to master the tools for a strong online marketing program:

Search Engine Marketing
Search Engine Optimization
Buzz Marketing
Word of Mouth/Word of Web
Viral Marketing
Viral Video
Web Video, Webisodes, Mobisodes
Affiliate Marketing
Online Public Relations
RSS Feeds
Widgets
Wikis
Blogging
Social Network Marketing
Effective Online Advertising
Online Marketing Metrics and Measurement
Virtual Worlds
Advergaming
Wireless Mobile Search

This site takes you beyond all of the great information and case studies in the book and enables you to digitally engage with the authors and other readers and marketers just like you. Go ahead, participate in the blogs and explore the additional resources gathered for you on this site by Harden and Heyman as well as other users.

The Web is your ultimate marketing platform. You can find all you need to launch your efforts by reading "Digital Engagement" and actively participating here. Your customers are waiting.

Case studies featured in the book include,

Trade Reviews

Digital Engagement: The Book - by Leland Harden and Bob Heyman By David Libby April 06, 2009

Submitted by Dasith de Silva on Tue, 04/21/2009 - 08:38

If there's one thing that we share, and can not decrease or increase, it's a matter of time. Time is a constant. If you tell me you do not have enough time to go somewhere to eat, drink, sleep or read - Digital Engagement: The Book, then you just don't know how to manage the time you have, and are wasting time when you could be gaining knowledge.

The new fundamentals of digital engagement By Jim Meskauskas March 31, 2009

Submitted by Dasith de Silva on Tue, 04/21/2009 - 08:31

Long, long ago, way back in 2005, engagement was the cause du jour of mediaologists and media metricians.

Enthusiasm for the concept was so great that, for a brief period, agency and marketing personnel had "engagement" added to their titles: Chief Engagement Officer became the new meaning of "CEO."

By April 2006, the Advertising Research Foundation issued its official definition of engagement -- "Engagement is turning on a prospect to a brand idea enhanced by the surrounding context."

Amazon Reviews

An easy to read and invaluable resource for online marketing, February 4, 2009 By Robert Moselle "Robert M., Esq." (Monterey, CA)

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As a web professional and a college professor in mass communication, I am eager to apply Harden and Heyman's ideas and share them with my students. Digital Engagement is a thoroughly relevant business book, and next semester it will be required reading for the students in my online communication course. Each word in this rich text provides the reader with immediately applicable knowledge; through case studies, examples and checklists, each chapter provides myriad ideas of how to engage customers online. The authors have thought of everything - from optimizing domain names and searches to marketing in the world of social media and handheld devices like iPhones. To those professionals and students in marketing and public relations ready to learn how to succeed in the Web 2.0 environment: this book is your "how to" manual.

Solid, Visionary, Practical, Once Again, February 6, 2009 By Steven George Bustin (Novato, CA United States)

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Harden and Heyman were forces at the beginning of the Internet, even before we called it 1.0, and they continue to lead both us Internet savvy veterans and the less experienced into the future. If you are involved in any type of internet business, want to be, or are just curious, this is a must read. Unlike many internet related books, this one is not outdated the day of publication, but rather takes the known and relates the learnings in a way that will empower internet marketers for years. Highly recommended. Steven G. Bustin Author and Internet Media Entrepreneur

Two thumbs up..., February 6, 2009 By Ed Lamoureaux "edlamour" (New York, NY)

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Working in the PR Services industry, I have found many books in this space to be so advertising centric that they lose relevance. Marketing in today's world involves components beyond advertising such as PR and Word-of-Mouth. Harden and Heyman (as experienced, effective communicators) provide great insight to all forms of marketing via the web. They're not ham-strung by any one discipline that would cause them to lapse into myopia regarding the true power of Web 2.0. I recommend buying this book. You won't be sorry.

A practical compendium, February 7, 2009 By J. Locktov

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Harden and Heyman manage to offer tools, process, case studies, and advice -an entire litany of tricks, in a manner that teaches rather than overwhelms. The book is efficient and practical and helped me to not only fully comprehend basic web marketing but to effectively change the way I do business. The scorecard alone at the end of the book is worth the price of admission. It is nice to finally feel untangled from Web 2.0!

A MUST FOR MARKETING STUDENTS, February 14, 2009 By J. Porter "ENTREPRNEUR IN RESIDENCE"

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THIS IS A PRACTICAL TREATMENT OF THE STATUS OF THE DIGITAL MARKETING WORLD, HOW IT WORKS, AND A PRACTICAL APPROACH TO HOW TO EFFECTIVELY ENHANCE YOUR MARKETING AND SALES RESULTS. WHAT WORKS AND WHAT PRODUCES LESSER RESULTS. LOTS OF COMPARISONS AND MINI CASE EXAMPLES. EQUALLY USEFUL FOR TECHNICAL AND NON TECHNICAL PRACTITIONERS. DOES NOT WASTE YOUR READING TIME WITH ACADEMIC THEORIZING.

Relevant, relevant, relevant, February 14, 2009 By Susan Lewis

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A must-read for marketing professionals!, February 24, 2009 By Alex Pryor (San Francisco, CA)

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This book is a fantastic resource. Harden and Heyman freely share their excellent research, which they put in front of you in a straight-forward, easy to follow format. So many of the books in this space focus too heavily on concepts rather than concrete examples, or lapse into techno-babble that is really irrelevant to me as a professional. I LOVED Digital Engagement for its practical, 'news you can use' approach. I know I can take the concepts, strategies, tactics and tools discussed in this book, and apply them to my job right now.

Eye opening revelation..., February 25, 2009 By Teri J. Hartrum

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Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty
While I am an accomplished entrepreneur having owned three successful businesses I admit I was intimidated by trying to wade through the new and expanding world of internet marketing. There isn't a day in my life that I don't access the internet for one reason or another but I had not even scratched the surface when it came to utilizing the power of this beast to build my business. That is until I ran across Leland Harden's "Digital Engagement". This book not only laid out a path for me to navigate towards success with internet marketing it gave me tools that I implemented that very day that changed the course of my business, literally. I went from no presence (not even a website) to getting in front of 80,000 qualified customers and actually interacting with 33 of them that showed an interest in my store within 3 days and for only $20. Amazing. Needless to say the door has been opened and it is because of "Digital Engagement". I am personally purchasing a copy of it for my close friends that have a need for business expansion. When I purchased the book for myself I had an event planned in my store and was concerned because I had very little interest. I ended up with over 50 customers in the store and sales were through the roof. Thanks guys, thanks for brining the "world wide web" to my backyard and showing me how to work it!!

Perfect Example of Marketing Genius, March 6, 2009 By Ryan LeDoux

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Leland and Bob really hit the nail on the head with their newest book Digital Engagement. Their in-depth and real world applications of innovative marketing techniques make this book a must read for any marketer or entrepreneur.

Internet Harbingers Do It Again, March 28, 2009 By John Clements "JClements@ClementsMktgGroup.com" (Long Is., NY United States)

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Harden & Heyman were harbingers of the internet age with their book NetResults and the updated, NetResults.2. Keeping up with the "faster than lightspeed" internet world, they have "hit another one out of the park" with Digital Engagement. As a direct response marketing consultant, I'm fairly well versed with internet marketing, but they gave me many tips, sites and strategies to use for my clients. Just one insight: If you think Facebook, YouTube, Google & Yahoo Video as well as MySpace are just social sites for teens and twenty-somethings -- WRONG! There's definitely a major coup for businesses savvy enough to use them before their competition catches on.